Approximately 4.5 billion brand conversations occur in the United States daily, and the majority of these conversations are positive. Imagine the value you would generate if you could capture and disseminate a portion of the positive conversations about your brand? Now, with the advocacy platform Response Media is delivering, you can.
Response Media offers a platform that helps you energize your brand advocates ― allowing you to leverage the “converting effect” this loyal and vocal customer segment has.
The Power of Brand Advocates
Brand advocates are a powerful force. Studies show that at least 40% of a brand’s consumers are advocates; and 90% of consumers trust recommendations from advocates. Moreover, these influential consumers have a unique behavioral profile that makes them five times more valuable than loyal customers. Advocates have an emotional connection to the brand and feel compelled to express themselves and connect with others. Most importantly, advocates want to help other consumers experience the benefits they’ve received from a product/service.
Source: Nielsen
Advocates hold the power to convert significant numbers of consumers on your behalf. And the consumers who are won over by your advocates tend to exhibit greater brand loyalty than those gained by other means.
By delivering this innovative brand advocacy platform, Response Media gives brands a game-changing opportunity to benefit from this untapped asset. We provide a system that makes it easy for influencers to broadcast their positive sentiments and helpful advice across the social web and for brands to leverage that content to reach their overall marketing goals.
Brand Advocacy Platform
This advocacy solution delivers measurable ROI by energizing brand advocates across email, social media and influential third-party sites. The platform enables you to:
- Identify your most passionate consumers – brand advocates
- Engage and mobilize your advocates to spread positive Word of Mouth (WOM) and boost sales
- Monitor and track results in real time
Benefits
The ability to tap into, inspire and drive advocate activity gives brands a significant advantage in the market place. They are able to:
- Reach qualified buyers via trusted advocates
- Initiate and spread positive consumer-generated content
- Generate qualified leads
- Increase conversion rates & sales
- Strengthen brand-consumer relationships
How It Works
This platform identifies advocates by interacting with consumers, inviting them to engage via a sweepstakes, poll or similar instance and answer key questions to gauge their sentiment toward your brand. Consumers who score 9 or 10 on the platform’s 10-point scale are considered brand advocates and are mobilized to convert other consumers. (Consumers with a score under 6 can be directed to Customer Service.)
Your brand advocates are given tools to write ratings and reviews or stories and testimonials. The content they create can be shared in social channels like Facebook and used by the brand for other marketing venues, such as “Customer Stories” pages on its site. Advocates are also given special offers that they can share within their social circles. All advocate actions and the consumer activity they trigger are tracked in real time.
Let Response Media help you leverage your advocates so your brand can benefit from the sales lift they’ll bring. Contact us today: innovation@responsemedia.com.
